The
Phygital
Briefing
In our Twitter Space ‘The Phygital Briefing’ we address current topics in the fashion world in relation to digitalization & web3. In the following, we summarize the topics so that you can always stay up to date.
Twitter Space from 11 | 16 | 2022
Nike unveils 'Dot Swoosh' platform
Nike announced ‘Dot Swoosh’ on 14th of November: A new Web3 platform and ecosystem accessible through the domain ‘Swoosh.nike’.
L'Oréal x ready player me
‘L’Oréal premiers virtual beauty looks on first ever multi-brand beauty partnership with metaverse avatar platform, Ready Player Me’
MAC Cosmetics & Ulta Beauty on Snapchat for Business
Mac Cosmetics and Ulta Beauty use AR filters and developed different marketing strategies around.
In the articles below insights on this were published (data from 2021).
Metaverse fashion market is expected to grow by $6.61 billion
A new report by Technavio has suggested that the global metaverse in fashion market size is expected to grow by 6.61 billion dollars from 2021 to 2026.
Asics X Solana
Sportswear brand Asics has partnered with blockchain network provider Solana in the ‘Asics x Solana UI collection’.
The
Phygital
Briefing
Twitter Space from 11 | 02 | 2022
Roblox | Metaverse fashion trends report 2022.
Roblox releases its ‘2022 Metaverse Fashion Trends’ report with some exciting content. Among other things, you get interesting impressions of the wearable market and an interesting survey of Roblox users on the topic of wearables.
Polo Ralph Lauren x fortnite
Ralph Lauren announced partnership with Fortnite on 10 | 31 | 2022. For this collaboration Ralph Lauren redesigned it’s Icon logo.
Binance as equity backer of twitter.
‘Binance, the world’s largest crypto exchange, is now one of Twitter’s equity backers, kicking in $500 million to help Musk buy the company.’ – CNBC
Burberry x minecraft
Content of the partnership is a physical collection with hoodies and scarves that combine Burberry symbols with Minecraft motifs. Also there will be an adventure of Burberry and Minecraft in the game titled “Burberry: Freedom to Go Beyond”.
